CHARMAGNE GARCIA – LACONICO
Passionate in inspiring people through creative communication. An accomplished ambassador of goodwill, etiquette and protocol expert, journalist, trainer and marketing and PR consultant with a unique blend of skills and experience specializing in Philippine Culture, communications and luxury development from reputable hotels and casinos, leading international beauty brands and fashion magazines.
You are now on the official website of the Philippine Consulate in Larnaca, Cyprus. This is your portal for the latest news and announcements in the service of fellow Filipinos in Cyprus.
Just as this new platform is built to cater to you, I, as the Philippines’ Consul ad honorem in Cyprus, am eager and enthused to help you in your commercial affairs and other welfare concerns.
I share a career that has spanned across media, human resources, business, and the arts. My rather colorful journey has taken me to different places and exposed me to different cultures over time. I feel honored and gratified that the latest stop in my career has led me to a newfound mission: To serve my kababayans here in Cyprus as part of the Philippine Consulate.
Heritage is highly valued among Filipinos — in whatever form it comes. One of its permutations — our sense of community — remains rich and palpable despite being away from our motherland. On this charming Mediterranean island led by her warm and welcoming leaders, we remain connected, responsive, and involved. We owe this to our strong, throbbing sense of community wherever we are in the world.
Not only am I welcoming you to the website — new and much improved to make communication with the Consulate friendly and seamless. Let me also welcome you to a more proactive partnership between the people of the Philippines and our people in Cyprus, one that I believe will only grow as beautiful as cyclamens in the next years to come.
God bless!
CHARMAGNE GARCIA – LACONICO
Consul Ad Honorem of the Republic of the Philippines in Larnaca, Republic of Cyprus
Sa mga kababayan ko, mabuhay!
Ikinagagalak kong ihandog sa inyo ang official website ng Philippine Consulate dito sa Cyprus. Ituring niyo na rin itong parang tahanan — ang ating “home away from home” — na mananatiling bukas para sa mga alalahanin patungkol sa ating pamumuhay dito sa Cyprus.
Bago pa man ako makarating dito sa konsulado, kung saan-saan sa mundo na’ko dinala ng aking mga naging propesyon. Lubos nga akong nabiyayaan ng Maykapal dahil nagkaroon ako ng maraming pagkakataong mamulat sa iba’t-ibang kultura at makakilala ng iba’t-ibang mga tao — kasama na ang mga Filipino communities sa ibang bansa. Biyaya ulit kung aking ituring ang bagong misyon ng inyong lingkod na pagsilbihan ang aking mga kapwa Pilipino dito sa Cyprus — bilang inyong Konsul.
Likas sa mga Pilipino ang pakikipagkapwa. Hindi nakapagtataka na kahit malayo ang marami sa atin sa ‘ting mga pamilya at kaibigan, nanatili tayong isang komunidad na may pagmamahal at malasakit sa isa’t-isa. Busog na busog ang aming puso’ng makita na ganitong-ganito rin ang Filipino community dito sa napakagandang isla ng Cyprus.
Gamit ang aming tanggapan sa ilalim ng aking liderato, sisikapin naming tulungan kayo at ang inyong mga pamilya hangga’t sa abot ng aming makakaya.
Pagpalain po tayo ng ating Panginoon!
CHARMAGNE GARCIA – LACONICO
Consul Ad Honorem ng Republika ng Pilipinas sa Larnaca, Republika ng Cyprus
WORK EXPERIENCE
2019 – Present
Cleverpath Holdings Limited
HR and Digital Marketing Consultant
- Leads and guides the HR department to complete a company-wide KPI based work model for all members of the team
- Building the Company Values Manual and training modules of the HR department
- Consults with the Head of Online and Marketing Manager to elevate online marketing initiatives
2018 JAN – 2019 MAY
Luxasia Incorporated
Multi-brand E-Commerce APAC – Content Director and PR
- Leads the process of planning, producing, presenting and execution of content for multi-branded e-commerce brand, FREYJA / @beautybyfreyja – making Luxasia Asia’s Beauty Omni leader
- Organizes and hosts launches and events for the brand
- Define the content strategy across all channels – website, social media, retail collaterals for the brand
- Building a content pipeline to fit the content strategy for the e-commerce site, social media
- Ensures the measurable growth in content engagement and growth
- Pioneer in setting up the brand from conceptualization into full actualization and execution
- Leads the team in Content / Digital Marketing to execute campaigns aimed reach the goals and targets set for the brand
2016 SEP – 2018 JAN
Luxasia Incorporated
Prestige Division | Head of Education, Training and PR | Shiseido, Guerlain, Elizabeth Arden
- Attends and represents the Philippines in the Regional Conferences to align with the international markets and to learn the new collections, practices and latest innovations of the brands
- Represents as the brand ambassador to the press and also during principal visits
- Ensures that the brands are at par with the head office (New York, Paris and Japan) standards when it comes to image, protocol in practices and knowledge of the brands
- Trains all the brand executives, managers, talents, consultants
- Conceptualizes PR activities in line with the best practices learned from the counterparts abroad
2012 Oct – 2014 Jul
Solaire Resort and Casino
Image Consultant and Image Counselor
- Attended weekly Director’s meetings and belonged to the panel of advisers to the GM on all matters of pre-opening, opening, simulation and roll out phase
- As part of the pioneer and pre-opening team, ensured that the standards of the team members are elevated to the luxury service level in comparison to the players in the industry – Las Vegas, Macau, Singapore standards
- Formulated the training system for the pre-opening phase until the roll-out of the simulation, pre-opening and finally fully operational phase
- Formulated and created the manual, executed detailed training modules for the various standards of service. This includes but not limited to modules on General Grooming, Hairstyling, Make Up, Personality Development, Poise, Effective Communication and Elocution, Uniform Standards. Conceptualized and coined the Solaire Image Standard
- Created and executed the total visual Image of Solaire Resort team members
- Conducted onboarding training and orientation for all new employees during pre-opening phase and up to the 1st year of operation
2010 Oct – Present
Center for Image and Etiquette / Charmedandpolished.com
Founder
- Sought after for image building courses and consultancy, specializing in luxury and advanced refinement
- Authored and created all modules offered
- Customizes training packages ranging from beginners to advanced topics as required by clients
- Clientele, speaking engagements include brands such as French beauty maison, Dior, Sofitel Philippines Manila, Solaire Resort and Casino,Richmonde Hotel, Seda Hotel, Meralco, Edsa Shangrila Hotel Manila, Temple Hill International School, ETC Channel, Under Armour, Watson’s,Avon, L’Oreal, San Miguel Corporation, University of the Philippines, Mornings @ ANC, The ABS-CBN Cable Network
2000 Apr – 2005 Feb
T Asia Incorporated, Operators of The Tea Republic Tea Salon
Owner, Vice President PR, Marketing and Operations
- Conceptualized the brand image and the key concept of the business
- Lead the operations of the Tea Republic Tea Salon from the pre-opening phase to the post opening phase
- Actively handled the day to day operations of the restaurant and retail corner of Tea Republic
- Over-all in charge of the PR and marketing
1991 Jan – 2005 Feb
Bayanihan – The Philippine National Folk Arts Company
Instructor and Assistant Dance Director/ Performing Artist | Cultural Center of the Philippines Resident Artist
- Executive for International Engagements to France, Russia, Switzerland, Germany, Monaco, Italy, Guam, US, Japan, Singapore, Indonesia, Macau, Korea
- Successfully lead the team of dancers who travelled globally to represent as ambassadors of goodwill of the country in international engagements season performances, dance festivals, travel fairs, folklore festivals and competitions
- Resident artist of the Cultural Center of the Philippines
- Hosted cultural exchange programs with different international Cultural groups
- Representative for performances for the Pope John Paul II, the Philippine Presidents ( Cory Aquino, Fidel V. Ramos, Joseph Estrada, Gloria Macapagal Arroyo) Malacañang Palace for heads of States, Presidents and Royalties and dignitaries of different nations
- Won twice the Templo d’ Oro or Gold Temple Award at the Sagra del Mandorlo in Fiore International Folklore Festival in Agrigento, Sicily, Italy (2002, 2005)
EDUCATIONAL BACKGROUND
MBA
Management
University of Nicosia
Nicosia, Cyprus
College Degree
Bachelor of Science in Behavioral Science, Psychology
Miriam College
Quezon City, Philippines
*Co-founder Rhetoric Society
*Team Member Debate Team Champion
*Miss Lakambini Miriam College
TRAININGS & SEMINARS
Training
Management Leadership Seminar, PH
Bayanihan Philippine National Dance Company
Manilla, Philippines
Training & School
Guerlain, FR
Paris, France
Training & School
Chanel Beauté School, US
Luxury brand service, Beaute and Fragrances, Poise and Etiquette, Beginners class 2006, Advance and refresher courses every season 2006-2008
USA
Training & School
Shiseido, JP
Tokyo, Japan
Training & School
London School of Etiquette, UK
Etiquette and School of Protocol
United Kingdom
Training & School
John Robert Powers Makati, PH
Etiquette, Public Speaking, Visual Poise
Philippines
Training & School
Peter Thomas Roth, US
New York, USA
Internship
Pan Pacific Hotel, PH
Manila, Philippines
AWARDS
AWARDS
Princess of the Festival 1996 Kalininggrad, Russia
Princess of the Festival 1996 Concarneau, France
Miss Primavera 2002 Agrigento, Italy